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For when your thoughts are drifting to things not so movie, or if you're feeling trivially inclined.
591

Pabst! Blue! Ribbon!
Topic by: Cinenaut
Posted: May 6, 2006 - 7:25 PM PDT
Last Reply: May 10, 2006 - 11:32 AM PDT

author topic: Pabst! Blue! Ribbon!
Cinenaut
post #1  on May 6, 2006 - 7:25 PM PDT  
Today I was listening to the hilarious Wait Wait Don't Tell Me show on NPR and there was a commercial ...ahem... sponsorship for Pabst Blue Ribbon.

Pabst Blue Ribbon on NPR.

Am I wrong in thinking that the Pabst Blue Ribbon brewing company owes its current success to David Lynch, Dennis Hopper and Blue Velvet?
dpowers
post #2  on May 6, 2006 - 8:50 PM PDT  
alas, poor heineken...
hamano
post #3  on May 6, 2006 - 9:46 PM PDT  
I was watching Sh15uya (Shibuya Fifteen) and missed parts of Wait Wait and This American Life today... now I'll have to try and hear them on their websites...
woozy
post #4  on May 6, 2006 - 10:44 PM PDT  
>
> Am I wrong in thinking that the Pabst Blue Ribbon brewing company owes its current success to David Lynch, Dennis Hopper and Blue Velvet?
>

Current success? It's currently successfull.

I think it's kind of a staple; it's always been here and always will. A little more than Ballentine and a little less than Coors.

Although it was a definate product placement, I can't see Blue Velvet increasing sales. Besides, I've never heard of any-one first hearing of PBR from Blue Velvet. Usually it's, "Pabst Blue Ribbon? That's what my father drank." Lynch fans just don't seem the right demographics.

Um, it was a sponsership to your local NPR station, wasn't it? Not to WWDTM directly, right?
Cinenaut
post #5  on May 7, 2006 - 11:18 AM PDT  
No, I think the national show had Pabst as the sponsor. That's what was surprising to me. I'd always thought of Pabst as lawnmower beer (except that they used to make a bock beer in the Spring, so that set them apart a bit).

I think Pabst Blue Ribbon has a certain hipster cache that it wouldn't have without Lynch and Hopper.


Wait Wait Don't Tell Me website with streaming audio.

The sponsorship messages aren't in the streaming audio, though.
woozy
post #6  on May 7, 2006 - 1:23 PM PDT  
> On May 7, 2006 - 11:18 AM PDT Cinenaut wrote:
> ---------------------------------
> No, I think the national show had Pabst as the sponsor. That's what was surprising to me.

I asked because I hadn't noticed. Then again I wasn't listening with all three of my ears.

> I'd always thought of Pabst as lawnmower beer (except that they used to make a bock beer in the Spring, so that set them apart a bit).
>
> I think Pabst Blue Ribbon has a certain hipster cache that it wouldn't have without Lynch and Hopper.
>
I hadn't noticed any hipster cache and I *still* think of it as a "lawn mower" beer. It has a hipster chache? Really? and thats a significant part of it's market? Well, that'd definately be from "Blue Velvet" then.

But what'd explain the hipster cache of Miller Genuine Draft?

Ursus
post #7  on May 7, 2006 - 7:09 PM PDT  
Pabst has TREMENDOUS cache amongst the 20 and 30 something climbers, paddlers, and outdoor junkies that I know (myself included). Indeed, Pabst has achieved an underground coolness, irregardless of Blue Velvet's praise... it is quite hip (MGD... not so much, if at all).

So, you heard it here. All the "cool kids" are into Pabst with a vengence. It isn't "lawnmower beer." It is the "secret" height of cool!

"Heinekin... F*#K that SH@T! PABST BLUE RIBBON!!!"
Cinenaut
post #8  on May 7, 2006 - 7:34 PM PDT  
Right, but what led to that coolness? Was the coolness there before Blue Velvet, and Blue Velvet was just channeling it?

This article credits reverse psychology. PBR wasn't shoved down anybody's throat with overbearing advertising. It also gives a small credit to Blue Velvet.

This article says it was Portland, OR bike messengers!



Oh, and I should have written "hipster cachet." I don't feel too bad, because a quick google revealed that lots of people make the same mistake. Heh.
Ursus
post #9  on May 7, 2006 - 7:49 PM PDT  
I, myself, can't point to the defining moment or moments when Pabst acheived its vaunted position... for those whom I know, whom enjoy beer greatly but are also usually strapped for cash (as they are constantly traveling or buying gear, especially climbing gear--I have more than a few friends who's climbing gear tops more than 25K alone, in JUST climbing gear(not counting the other outdoor activities in which they are active). I myself am approaching 20k, but that would be including all sports (granted I don't pay retail, having worked for a specialty retialer). As most all of their money goes to gear, Pabst became the go-to beer for reasonable quality and low price (although Pabst is catching on and charging more). I can't speak of the bike messengers, but for those "dirt-bag" climbers, white water paddlers, and general outdoor junkies I know these were their primary reasons for choosing Pabst and coming back for more.


> On May 7, 2006 - 7:34 PM PDT Cinenaut wrote:
> ---------------------------------
> Right, but what led to that coolness? Was the coolness there before Blue Velvet, and Blue Velvet was just channeling it?
>
> This article credits reverse psychology. PBR wasn't shoved down anybody's throat with overbearing advertising. It also gives a small credit to Blue Velvet.
>
> This article says it was Portland, OR bike messengers!
>
>
>
> Oh, and I should have written "hipster cachet." I don't feel too bad, because a quick google revealed that lots of people make the same mistake. Heh.
> ---------------------------------

woozy
post #10  on May 7, 2006 - 10:07 PM PDT  
> On May 7, 2006 - 7:09 PM PDT Ursus wrote:
> ---------------------------------
> Pabst has TREMENDOUS cache amongst the 20 and 30 something climbers, paddlers, and outdoor junkies that I know (myself included).

Always knew you youngsters (Battie and Shiori excepted) lacked worldliness and common sense.

> Indeed, Pabst has achieved an underground coolness, irregardless of Blue Velvet's praise... it is quite hip (MGD... not so much, if at all).
>

I can see that. Retro-chique and irony and all that stuff. But, surely, Wait Wait Don't Tell Me isn't hot with you hipsters?!?!

Hmm, I remember finding my first Pabst Blue Ribbon that the Easter Bunny had hidden in 1975. I thought it was tied with Bud Light as the worst beer I had ever tasted. It was a good thing my mother was able to point me toward the Heinekin she had hidden and didn't want the spoiled children of the families that hid the cheap stuff to find here stash.
Cinenaut
post #11  on May 8, 2006 - 8:21 AM PDT  
> On May 7, 2006 - 10:07 PM PDT woozy wrote:
> ---------------------------------
> I can see that. Retro-chique and irony and all that stuff. But, surely, Wait Wait Don't Tell Me isn't hot with you hipsters?!?!
> ---------------------------------

Heh heh. I didn't mean to imply that Wait Wait Don't Tell Me was hip or anything. Nor NPR. Pabst just didn't seem like the usual NPR sponsor, and I knew that it was popular with the youth of today.

woozy
post #12  on May 8, 2006 - 11:25 AM PDT  

>
> . Pabst just didn't seem like the usual NPR sponsor,

No, that is odd.

> and I knew that it was popular with the youth of today.
>
I had no idea. The Golden Bear in San Francisco had it on tap but that's the only sign of it I've seen in the Bay area. The hip chick I was drinking with (of course, I'm so out of it, she could very well have been a total dork chick for all I know but ... well, she was confident... only hipsters are confident and therefore confident dorks are by definition hip) drank Miller Genuine Draft and seemed to be rather loyal to it. Boondt Amber and Poppy Jasper Amber for some reason seem to be hip in San Francisco but I'm a traditionalist and still prefer Anchor Steam or Sierra Nevada. Or some fruity girly drink with umbrellas. Love those! Used to get a kick out of rattling bartenders asking them if they knew what a "dirty girl scout" but the dirty looks they gave me made me think that maybe the would kick my ass. Or a vodka tonic. Love those too. *Dang!* I'm a dork!
DLeonard
post #13  on May 8, 2006 - 5:59 PM PDT  
> On May 8, 2006 - 11:25 AM PDT woozy wrote:
> ---------------------------------
>
> > and I knew that it was popular with the youth of today.
> >
> I had no idea. The Golden Bear in San Francisco had it on tap but that's the only sign of it I've seen in the Bay area.
Or a vodka tonic. Love those too. *Dang!* I'm a dork!
> ---------------------------------


Vodka tonic is the way to go on a warm summer day. No wait, make that a vodka collins.

Can't believe you have only noticed PBR at one spot in the Bay Area. It seems to be everywhere nowadays. I too wondered if it was due to fans of Blue Velvet but it seems highly unlikely. Probably has more to do with their marketing team making it available at the right places and at a VERY cheap price.
Eoliano
post #14  on May 8, 2006 - 6:07 PM PDT  
I always preferred Rhinegold to Pabst, plus they had that catchy jingle.
woozy
post #15  on May 8, 2006 - 6:11 PM PDT  
> Can't believe you have only noticed PBR at one spot in the Bay Area.

Well, I haven't exactly been going out of my way to look...

> It seems to be everywhere nowadays.

Wow, I had no idea. Is it in places were they don't have Bud or Coors? I wouldn't have noticed it in places with Bud and Coors but I *would* have noticed it in upscale places which... no, I haven't noticed it.

> I too wondered if it was due to fans of Blue Velvet but it seems highly unlikely.

Why? Now that I'm told that it's hip, I'd be hard pressed to be convinced it isn't due to "Blue Velvet".

I'm still having a hard time believing you all didn't get together and decide to pull a gag to try to get folks to believe Pabst is hip. What's the hip new music? Barber Shop? Joni Mitchell? Whaling shanties? Stock sound effects?

Cinenaut
post #16  on May 9, 2006 - 7:21 AM PDT  
Well, now that Pabst has advertised on NPR, it's probably jumped the hipster shark.
Ursus
post #17  on May 9, 2006 - 11:51 AM PDT  
Hipster Shark???

Is this a bad "Happy Days" reference?


> On May 9, 2006 - 7:21 AM PDT Cinenaut wrote:
> ---------------------------------
> Well, now that Pabst has advertised on NPR, it's probably jumped the hipster shark.
> ---------------------------------

Cinenaut
post #18  on May 9, 2006 - 5:00 PM PDT  
Yes, but don't tell me you haven't visited Jumptheshark.com!?
Ursus
post #19  on May 10, 2006 - 11:32 AM PDT  
No, I can't say that I have had the pleasure.

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