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Have suggestions, criticism or praise for the GreenCine community? Post them here. Please maintain a sense of decorum here.
1063

GC On Demand?
Topic by: cititzenzero
Posted: September 11, 2007 - 1:55 PM PDT
Last Reply: September 17, 2007 - 7:51 PM PDT

author topic: GC On Demand?
cititzenzero
post #1  on September 11, 2007 - 1:55 PM PDT  
Hi GC folks and board-ers,

GC needs to beat netflix by offering its large movie catalog for streaming at NO extra cost per movie. Having a time limit per month.. fine. Charging 2,4,8$ a movie, not fine at all!

I've had to downgrade GC and open a netflix account (1 out at a time, 9 hours of movie watching). Lets not talk turnaround time 'cause with the streaming movies, I never have to wait.

What we should talk about is catalog... netflix has a fairly limited (for now) streaming catalog.

If GC were to be bold, offer a streaming-mostly account (1-disk out at a time, limit to 5 physical disks a month, and 20 movies streamed) to a large portion of its catalog then that would change many things for us who favor streaming at NO extra cost.

Really the killer is the incremental cost. You may do the math and claim it's ultimately cheaper to pay the money (it's not anymore but still) but what we should be worried about is how Good does using the service feel, and shelling out bucks per movie just doesn't feel as good.

When will GC jump in front of the curve and open its large catalog for no-extra-cost streaming? Or even better, create streaming-mostly account, advertise it, and grab a whole new set of customers who are being driven to netflix?

GC forever!
underdog
post #2  on September 14, 2007 - 3:19 PM PDT  
Thanks for bringing this up. While we'd love nothing more than to be able to offer Borat on demand, and so on, the big Hollywood studios have basically all control over where their films get screened on demand. Many of them have created their own web sites to stream and download their movies. A couple of others, like Paramount, are selling titles to iTunes. Leaves a lot of the rest of us out of the picture for more mainstream films - at least for now. Even the Red Empire can only offer a select group of known titles for on-demand viewing, either ones they own the rights to, or public domain and/or smaller films. The same deal with us - for now we're not currently offering video on demand at all, except for adult titles, because we wanted to focus solely on the rental aspect of the business for now. But we do have interest and plans in bringing that back in the near future.

We've offered some good independent films, as well as martial arts, some classics, documentaries, some very good titles. But then, frankly, a lot of other random stuff, because of deals and rights issues. Expect to hear more from us on this issue in the near future, but we do definitely want to explore this again soon, as much as possible.

Thanks again for the feedback and the ideas!

Best,
Craig of GC
woozy
post #3  on September 15, 2007 - 1:14 AM PDT  
> On September 14, 2007 - 3:19 PM PDT underdog wrote:
> ---------------------------------
> interesting stuff...

Is netflix so big that they actually own the rights to the films they download?

Wow. That's ... interesting.

The films available on evil red is very eclectic. Most are "off" but every now and then they have some decent "big" stuff such as "Malcolm X" and "Bad Liuetenant" and "Five Easy Pieces" (over 10 years old but still) "Night Watch" but there's also mainstreams like "Motorcycle Diaries" etc. Weird.

Surely Netflix doesn't own sole on-demand rights?

They seem to have some deal with Showtime but not HBO.
cititzenzero
post #4  on September 17, 2007 - 2:34 PM PDT  
> On September 14, 2007 - 3:19 PM PDT underdog wrote:
> ---------------------------------
> Thanks for bringing this up.

>
> Thanks again for the feedback and the ideas!
>
> Best,
> Craig of GC
>

Hi UnderDog,

The main topic of my post wasn't so much more movies on demand, it's movies on demand with a New payment structure that does not charge-per-view. It's the per-view charge that's a killer for me, especially since it's not just a perceived cost, by which I mean the cost of the service including 9 hours of pay per view is not anywhere near the cost of other services which include those 9 hours of online-viewing in their monthly cost. GC would be about 28$ a month (10$ for 1-disk out + 2$ per hour if you assume average movie is 4$ and 2 hours long), while the competition is making waves with 10$ a month Including the 9 hours.

The incremental cost makes the video on demand an unattractive feature for some of us.

So I was hoping we could focus on GCs strengths. Of course your great catalog of smaller films. If there was some way to get those available to stream, under a no-pay-per-view system, that would be amazing. Obviously you have adult titles already streaming, so including those would be key as well. If the video-on-demand focused on GC's strengths without hobbling by the incremental cost, it could open up new markets exactly where the competition is lacking.




cititzenzero
post #5  on September 17, 2007 - 2:37 PM PDT  
> On September 14, 2007 - 3:19 PM PDT underdog wrote:
> ---------------------------------
> Thanks for bringing this up. While we'd love nothing more than to be able to offer Borat on demand,

>
> Best,
> Craig of GC
>
> ---------------------------------

Now I understand why you mention Borat. I wrote "large movie catalog" implying the large number of smaller-non mainstream movies. I guess you thought I meant "catalog of large movies" which may be big feature films. I intended quite the opposite, it's the boutique films GC should focus on I think. See my longer reply about the true subject of my post.

woozy
post #6  on September 17, 2007 - 7:51 PM PDT  
Although I like the way Netflix does vidoe on demand without incremental cost, I cynically think they purposely make it hard for people to use. If you go to their on-demand page you have very few browsing options. Their genres extremely board and you can only sort by title or member ratings. You can *not* use the browsing and search features for all movies and limit it to on-demand or use on-demand as a search criterion. When you get a list of results you can not see which of the results are available on-demand or not unless you each result page by page.

The fact that it'd be easy to have the same genres for on demand; it'd be trivial to display "play" icon on search results; and it'd be simple to restrict searches to on-demand only, makes me think they really don't want people to find it easy to use.

On the other hand, I could just be overestimating their programming common sense. They've done bizzaarly stupid things in the past...

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