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Giants & Toys (1958)

Cast: Hiroshi Kawaguchi, Hiroshi Kawaguchi
Director: Yasuzo Masumura, Yasuzo Masumura
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Studio: Fantoma
Genre: Comedies, Foreign, Japan
Running Time: 95 min.
Languages: Japanese
Subtitles: English
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Yasuzo Masumura's dark satire of postwar Japan's cutthroat business culture stars Hiroshi Kawaguchi as Nishi, a young executive for a candy company locked in fierce competition with two rival companies. By chance he and another executive in his company meet a loudmouthed female taxi driver with bad teeth, Kyoko (Hitomi Nozoe), who they transform, through a clever marketing campaign, into an unlikely sex symbol to launch their new line of caramels. Nishi also tries to extract information about his competitors' marketing plans through an old college friend at one company and a girlfriend at another. Along the way he finds himself falling for Kyoko, but finds that the worlds of business and love are painfully incompatible. ~ Tom Vick, All Movie Guide

Special Features:

  • Original theatrical trailer
  • Yasuzo Masumura Biography and Filmography
  • Photo and Stills Gallery

GreenCine Member Reviews

Ferocious Satire by tboot August 14, 2002 - 8:51 PM PDT
15 out of 15 members found this review helpful
This is an astonishing, brutal satire of what one character calls "the dictatorship of publicity" (and says it proudly). Unlike any Japanese film I've ever seen, it attacks the rise of kitsch culture, the Americanization of Japan, the media's stranglehold on our souls, casual sex, corporate greed -- in other words, it takes on the whole Modern Condition, and does it in a candy-colored, widescreen comedy. Nothing else from its era even comes close to its relentless ferocity. The only movies I can think of quite this bitterly funny from the '50s or '60s are Ace in the Hole and Sweet Smell of Success, and this movie is every bit their equal. Ya gotta see this.

GreenCine Member Rating

(Average 7.52)
62 Votes
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